I work with a lot of people in my businesses and I'm always meeting new ones. But not everyone I meet is someone I can help or someone I want to help. We get to choose our clients and partners, just like we choose our friends, and I'm not looking to meet everyone. Here are the people I'd like to meet:
People who know they have greatness in them but haven't yet achieved their potential.
Successful people who are ready to take things to a higher level,
People who take personal responsibility for their lives and believe we create our own reality,
People who are ambitious, have a positive outlook on life and goals that excite them,
People who want to help others by empowering them to reach their potential, and
People who can laugh at themselves and don't take life too seriously.
In short, I'd like to meet winners who have not won yet and winners who want to win again.
David Ward
Categories Prospecting & Recruiting by 
"What I've discovered about prosperity, it's that you can't borrow your way there, you can't hoard your way there, and believe it ornot, you usually can't save your way there. Credit is not a great prosperity builder, as you're usually just mortgaging your future. And you can't hoard your few remaining bank notes, because that's is antithetical to the circulation law of prosperity.
I do believe in saving, and planning for the future. But take a look at the interest rates paid, and you'll quickly understand that manifesting prosperity that way could take you 50 or 60 years. And the people that think they're going to get rich doing that in our profession right now are nuts. There are times to stand pat and check the bet. And then there are times to push your whole stack of chips to the middle of the table and go "all in." There are times for bold, daring and forceful action. Like now.
There are all lots of people in our business that are patting themselves on the back, adding up how much they're saving on airfare, hotel and meals, because they're not attending their company convention or other major event. So, so foolish. And so sad. Because these people will stick around the business, holding on to their dreams, and giving reassurances of their commitment to their sponsors. But they're really dead man walking. They've given up any chance of success, but they don't know it. And don't want to… It's easier to lie and convince themselves that they're still in the game, still have a shot at their dreams, and are just re-grouping for when the time is right.
What they don't get is that the time will never be more right than it is right now. At least not in their lifetime. I did an opportunity meeting here in LA last night. But instead of the usual presentation, I wanted to talk about the current reality in the world today, and how it applies to us. I told the people in the room and the others watching on the Internet, that it's time for a revolution. The current models are broken. They don't work any more. The old government model is broken. It doesn't work any more… Governments can't just keep printing up worthless money that devalues more with every tick of inflation and every billion dollar/pound/peso/Euro government bailout.
What we do know is this: Communism doesn't work. It didn't work in Russia, it's not working in China, and it's cratering in Cuba. Here's what else we know: Socialism is simply Communism with lipstick. And it doesn't work any better. And these socialistic programs in the U.S., U.K., Australia, Asia and other places are like rearranging deck chairs on the Titanic. There is a solution…. Real free enterprise. Not the over-regulated, over-legislated, substitute governments are pushing today, but real free enterprise like we have in network marketing. Where you are rewarded in proportion to the value you provide, and where anyone, regardless of experience, education or connections has a viable chance to live their dreams. The old government model is broken. Our model is better. We need to shout it from the rooftops. The old distribution model is broken. It doesn't work any more…
The days of a manufacturing making a product, selling it to a wholesaler, who sells it to a rack jobber, who sells it to a retailer, who sells it to you are over. That was necessary 200 years ago. It's not necessary today. Toll-free numbers, the Internet, Fed-Ex, UPS and DHL have made that model obsolete. An network marketing. company can manufacture a product and ship it direct to their team member, who is often the end consumer, or will virally market the product to their friends. All of the parasites in the middle are no longer necessary. All of the money wasted on $2 million Super Bowl commercials, full page newspaper ads and other marketing can go to product research and development, and to pay the people actually doing the work: You.
The bankruptcies of Macy's, Kmart, Circuit City and so many other legacy retailers prove the case: The old distribution model is broken. Our model is better. We need to shout it from the rooftops. The employment model is broken. It doesn't work any more… Companies laying off everyone over 50 to replace them with cheap new college graduates isn't right. Unions fighting management isn't working. The major airlines that have segued into bankruptcy, erased their pension plan obligations and come out with million-dollar bonuses, stock options and golden parachutes for their executives wasn't right. The unions with so much clout that someone can sit reading a book half the day and can't be fired isn't right. People staying loyal to a company for decades and then having their jobs outsourced to India isn't working.
Companies pillaging the environment for extra profits isn't right. Rank and file workers slogging through menial tasks like worker drones in the collective isn't working. Our profession allows everyone the opportunity of work with meaning. A chance to build success by helping other people reach success. A chance to make what they are really worth, with no discrimination or glass ceilings. What we do isn't just a job. It's a profession, and a very noble one.
Yes we have the chance to drive free bonus cars, win trips to exotic locales, earn free cruises, and earn more in a month than most do in a year. But more importantly, how many single parents have been able to raise their kids, how many people escaped welfare, bankruptcy and poverty? How many have been the role model providing for their children and teaching them the values of self-sufficiency, integrity and hard work? The old employment model is broken. Our model is better. We need to shout it from the rooftops.
Okay I didn't mean to rant on so much, but I'm very passionate about the world situation and what we can do about it right now. But that means you have to be bold, not timid. You have to stop buying into this "hunker down and hide" talk in the media and work harder than ever. This is the time to invest in growing your business, and take advantage of the window of wild opportunity we are facing right now. So get to all your local events. Whatever the next major event is for your company, get there. If you don't have the money, cancel your cable and sell your TV. Do what you have to do to attend, so you can build your belief, gain more confidence, and develop new skills. If you have to stay down the road at the Motel 6 and sleep five on the floor, do that. But get to your company's next major event. In the meantime, please take an inventory of your mindset and daily action. Invest in yourself and your business. And get into massive action."
Categories Network marketing/MLM, Wealth & Money by
In "The Slight Edge," Jeff Olson talks about the power of doing "the little things" over and over again, consistently, over time, until the compounded effect of those small efforts produces dramatic change. Brian Tracy, in "Create Your Own Future: How to Master the 12 Critical Factors of Unlimited Success," calls this same phenomenon, "the principle of accelerating acceleration."
Tracy, who sees the principle as a corollary of "law of attraction, says, [page 48], "Whatever you are moving toward [i.e., a goal] begins moving toward you as well." His characterization of how the principle operates should be in every network marketer's start-up kit:
"When you first set a new, big goal and begin moving toward it, your progress will often be quite slow. You may be frustrated and think of giving up. The bigger your goal, the further away it will seem. You may have to work on it for a long time before you see any progress at all. But this is all part of the process of goal attainment."
"The 20/80 rule helps to explain the principle. . . . For the first 80 percent of the time that you are working toward your goal, you will only cover about 20 percent of the distance. However, if you persist and refuse to give up, you will accomplish the final 80 percent of your goal in the last 20 percent of the time that you spend working on it."
Sounds like he's seen the "Time vs. Money" chart, doesn't it? In case you haven't, the chart is a graphical depiction of the growth of your business over a hypothetical five year period. In the early years, you put in a lot of time relative to the money you earn. At about the mid-way point, you are putting in the same amount of time but your earnings are commensurate with your efforts. In the later years, you earn a lot of money relative to the amount of time you work. Tracy continues,
"Many people work for weeks, months, and even years toward a big goal and see little progress. They often lose heart and give up. But what they didn't realize is that they had laid all of the groundwork necessary and were almost at the take-off point. They were just about to start accelerating toward their goal, and their goal was about to start moving at a great speed toward them.
"This principle of accelerating acceleration seems to apply to almost every big goal that you set for yourself. You must therefore decide in advance that you will never give up." [emphasis mine]
In a job, you work so many hours and you get paid for that time. In most small businesses, there is a correlation between the amount of work and the amount of income. But network marketing is different. It's not a small business, it is a "big business," as Robert Kiyosaki tells us in his books, and there is no such correlation. In building your network marketing business, you are creating an asset that you could sell or leave to your children or that will provide you with a retirement income for the rest of your life. It may take you five years or two years or ten but when you know in advance what you are working for, it's not hard to decide that you will, indeed, never give up.
Categories Goals & Goal Setting, Inspiration, Network marketing/MLM by
I was at a network marketing training Saturday and one of the speakers asked, "How many of you were sponsored by someone you didn't know?" There were about 450 in the room and thirty or forty raised their hands.
That meant that over 90% were recruited by people they know–their warm market. This was visual proof of something we have always taught: this is a "warm market business."
Always was. Always will be.
It's "network marketing," after all, not "direct marketing". It's friends telling friends who tell friends. It's marketing via "word of mouth". It's people who are willing to look at the information because they know and trust the people who are showing them.
That's why recruiting in the cold market–people you don't know–is harder. That trust doesn't exist.
And so when you do recruit someone you don't know, your goal should be to help them introduce your business to their warm market. You do that, of course, by plugging them into the warm market system (make a list, share the tools, invite to events, do three-way calls to answer questions, etc.)
The cold market has one big advantage: it's bigger than your warm market. But don't be in any hurry to get there. Stay in your warm market as long as possible. Build your team and build your skills. You don't need to be good in your warm market–you can tell your friends that you're new and bring someone else into the picture. You can depend on the system instead of yourself. That's harder to do in the cold market.
One last thought–the best way to recruit in the cold market is to make it your warm market. That means as you meet new people, you might not expose them immediately. Start building a relationship with them. Make a new friend. Demonstrate that they can trust you and that you have something valuable to offer. When the time is right to show them what you do, you'll know it. And when you do show them the information, they'll look at it because they know you and trust you.
Categories Network marketing/MLM, Prospecting & Recruiting by
A lot of network marketing gurus today are teaching people how to build their business via the Internet. They talk about "attraction marketing," "funded proposals," "social networking" and "Web 2.0". I don't have anything against this; I do some online marketing myself. What I object to is the message that "the Internet is the only way."
Some trainers say the "old way" don't work anymore. Nothing could be further from the truth. Network marketing started in living rooms and kitchens, long before the Internet, fax machines, voice mail, conference calling, webinars, or even video or cassette tapes. People built successful businesses sharing their products or services with their friends and families. It worked because people will do business with people they know, like and trust. It duplicated because everyone could do what had been done to them.
Success in network marketing requires duplication and duplication means using a simple system that everyone can do. If only some people can do it, duplication ceases. Without duplication, you are limited to what you and a few others can do. You'll never grow into the thousands. That's why in my business, we teach a system that everyone can do. Everyone can hand out a tool to people they know. Not everyone can create a web site.
The "Internet is the only way" crowd says you don't have to talk to people or go to meetings, you can do everything online. They may understand "high tech" but they are missing the essence of network marketing–"high touch." We are in the people business and our relationships are the glue that holds our business together.
To make matters worse, the "Internet only" folks will tell you your Uncle Fred isn't interested in starting a business or he would have done so already. "Don't chase Uncle Fred," the new age crowd says. But this misses a big point.
While it's true you don't want to chase anyone, it doesn't mean you shouldn't show people the information and let them decide. That's why we say, "don't prejudge." Uncle Fred may indeed be interested in starting a business but might have thought he needed a lot of money or experience or time. Show him your business. If he's not interested, that's okay. He can still buy your product or service. He can give you referrals. And he might become very interested a few months from now if he gets laid off at work.
Marketing online is an excellent way to attract prospects and if you're interested in doing that, go right ahead. But don't make the mistake of believing it's the "only way" to build your business. The gurus will tell you anyone can market online, all they need to do is use the tools they'll gladly sell you. But if it was as easy and duplicable as they say, everyone would be doing it already and it would have been game over a long time ago.
I just read an article by one guru who said the same thing. He's been in network marketing for decades and says that "the idea that 'the Internet is the only way' will ultimately fail for the masses". For one thing, he points out, "47% of the American population does not use email." and "[t]he average American checks their email every 8 days. . .".
So, let's put things into perspective.
If you have (or want to develop) expertise in marketing online, that's fine. Go for it. It doesn't matter that everyone can't do it. Not everyone is good at giving seminars or networking at Chamber of Commerce events, but that doesn't mean they shouldn't do it. You can do whatever you want to do to find people to show your business to, so long as when you show it to them, you use the same tools everyone else can use. That's the key to duplication.
And when they sign up, show them the old fashioned ways: making a list, inviting friends over to see a DVD, three-way calls, going to weekly and monthly events, getting on team calls, and so on, because everyone can do those things. You can ALSO show them how to market online if they are interested in that, but as a supplement to, not a replacement for, the basics.
The old school works. The new school works, too, just not for everyone.
Categories Internet marketing, Network marketing/MLM, Prospecting & Recruiting by
"In the First World War, sailors whose ships had sunk floated around in lifeboats, cold and hungry, for days, sometimes for a week or so. Then they'd start to die. The mystery was that a greater proportion of the younger sailors died first.
"How could this be? The young mariners were fitter and should have lasted longer. Eventually it was realized that many older men had been sunk before, or knew a colleague who'd been sunk and had been rescued alive. Simply knowing that they'd been saved before reinforced the will to live. They knew there was a route to survival. They didn't fret or worry. They knew that hanging on to life worked.
"It was decided to brief all crew that they might be stuck in lifeboats for many days, yet that they would then likely be rescued alive. Survival rates soared."
From, "Living the 80/20 Way: Work Less, Worry Less, Succeed More, Enjoy More," by Richard Koch
This story helps explains why it's so much easier to succeed in network marketing (or franchising) compared to other kinds of businesses. In this industry, new people are surrounded by others who have had the success they seek. They can more easily believe they can succeed because there is plenty of "social proof" that they can. "These others did it, using the same tools and the same systems, so I know I can do it, too."
And when you believe you can, it is much more likely that you will.
That's why stories are so important. It's why going to the big events are so valuable. It's all about building belief.
W. Clement Stone, founder of Combined Insurance Company and publisher of the original "Success" magazine said, "What the mind of man can conceive and believe, it can achieve".
Paul J. Myer was a friend of Stone. Mr. Myer owns over forty companies and was a pioneer in the personal development industry. I have the following quote from him on my wall:
"Whatever you vividly imagine, ardently desire, sincerely believe,
and enthusiastically act upon must inevitably come to pass."
Categories Network marketing/MLM, Personal Development by
The "how-to's" in network marketing are simple. Really. All we do is show people information, using tools, and if they have questions, we get them on the phone with somebody else. We also attend events. In my company, it's ten hours a week, one Saturday a month, and three weekends a year. If you do it consistently and give it enough time, you can earn passive, residual income and time freedom for the rest of your life.
Well worth it and easy to do. So why doesn't everyone do it?
Fear.
People get hung up on hearing "no" and don't do the daily activities or stop doing them and they never get the freedom they say they want and could so readily obtain. It's fear of rejection and fear of failure that stops people. Successful network marketers feel that fear too, but do the activities anyway.
How do you do that? How do you move forward in the face of fear?
Well, one way is to focus on the activities and not the results. If you focus on doing two exposures today and you do them, you are successful no matter what the outcome. You know the law of averages works in your favor and if you do enough exposures, in time, you will recruit a lot of people.
But sometimes those results seem to be a long time coming and we can't help but look at our (lack of) results. What we can do, though, is change the way we think about those results.
Most people think of results in terms of "yes or no". It's a win or a loss, a zero sum game. Since most people say "no", that's a game that gets tiring to play. But if you change the paradigm from "yes or no" into something else, every exposure can be successful.
Every time you do an exposure, there are four possible results:
- They sign-up
- They want more information
- You decide you don't want them in your organization
- They go into your drip file
If they want to sign up (and we want them to–it's our choice, after all) that's a good result. If they want more information, that's also good; it means they're interested and the process continues. If you decide you don't want them in your organization, you're not failing or getting rejected, you are rejecting them. "Application denied!" Try it–it's fun!
That leaves number 4, "they go into your drip file." What does that mean? It means we have delivered the information, we want them in our organization, and they haven't yet said yes. They haven't yet said yes. Notice the wording. We're assuming that everyone will eventually join our organization–it's only a matter of time.
See, you can look at what they say as a "no" or you can look at it as a "not yet". Which one feels better? Which one is the mind-set of a successful Associate?
So we wait for them. We don't try to convince them. Convincing is hard and ineffective. If we talk them into joining, we'll just have to talk them into doing something, won't we? And when you try to convince, you get rejected a lot and you fail a lot. You push, they pull, you chase, they run.
No convincing. Just stay in touch with them until they are ready. Share more information, a little bit at a time, over a period of time. "Drip" on them with information and stories, the occasional article or new tool, news about your progress, until they tell you (1) They are ready to get started, (2) They want more information, or (3) You decide you don't want them in your organization.
Don't flood them with information; that's convincing. That will chase them away. Drip on them–a bit here, a drop there, spaced out over the ensuing months and years. Not convincing, not asking, just reminding them that you and the benefits you offer still exist.
See, it's not so much about the information, it's about the person. Today, they don't see what we see; tomorrow they might. If they're doing well at their job today, they might not be looking for an opportunity. Tomorrow they might get laid off and have a different perspective. Things can happen that change someone's readiness in the blink of an eye. Changes in health, job status, stock market holdings, a foreclosure or bankruptcy, the birth of a child. Or maybe little Johnny once again asks why daddy never comes to his soccer games and for the first time, daddy asks himself that same question.
Circumstances change and people change and your role is to be in front of them when they're ready for what you offer.
I've had Associates sign up seven years after I first approached them. I've had Associates do nothing for seven years and then get going. And I've had Associates drop out of the business and sign up all over again years later, when they were ready. Every single exposure I've ever made has been successful, and every one I make in the future will be, too.
They sign up, they want more information, we decide we don't want them, or they go into our drip file. Every exposure is successful.
Categories Network marketing/MLM, Prospecting & Recruiting by
The discussion about warm market versus cold market recruiting continued on the forum. As I watched folks weigh in on the subject, I had to add my 37 cents. I'm sure it's not the last word on the subject:
–
I've always been amused (confused?) by the dichotomy between the statements, "your list is the best place to start" and "friends and family will probably give you the hardest time". Napoleon Hill said something along the lines of, "the biggest cause of failure is people listening to the opinions of friends and family".
And yet. . .
1. I started building my business in the warm market
2. My organization starts in their warm market
3. We are extremely successful
Key point: We don't alienate our warm market because we don't "convince" we "educate". We let people know what we do and invite them to get more information. [Note, several who said they didn't use/teach warm market did so because they had lost friends, had bad experiences, etc. Others said that's because they were taught to do it wrong--and that's why their friends ran from them.]
There is a thread here about "why newbies don't work their lists". I haven't read it, but I suspect the consensus is that they are afraid of what their friends will think of them. It's fear. Their friends will laugh at them, try to talk them out of it, and so on. And we can all understand this. We can also understand why people would think that "talking to strangers" is easier than talking to your friends and families. But it is not. If you're doing it correctly, it's much easier to talk to friends and family.
If you're pestering your friends, trying to convince them, asking them to sign up because they "owe you" or telling them you'll "pay them back" or "put people under them" or other such nonsense, that's as ill-conceived as it is difficult. But if you're merely showing them your new business, with no strings attached, no commitments requested, no sales pitch and no agenda other than sharing the information, what could be easier? "Mom, I'm sending you a video about my new business. I'm excited and want to show you what I'm doing." Piece of cake.
The cold market is not a piece of cake.
In the warm market, you can ask people to look at the information and give you their opinion (not sign up) as a favor. Not so in the cold market. Why should a stranger do a favor for you?
In the warm market, you can say "I don't know, I'm new" and defer to someone else. Not so easy in the cold market.
In the warm market, people trust you. They won't hang up on. They will be curious about what you're doing. The cold market doesn't know you or trust you and they don't care about what you're doing and in addition, they will lie to you ("No I didn't fill out a form, why are you spamming me!")
In the warm market, you don't need skills to get started, you need a system. In the cold market, if you don't know what you're doing, if you don't have "posture," if you don't know how to control the conversation and deal with objections and be the rejector instead of the rejectee, you're going to get beaten up, chewed up, and spat out.
Where do you acquire those skills and that posture? Yes, you can develop them in the cold market but most people won't stick around long enough to do so. That's the primary reason why those of us who say the warm market is the best place to start (if you're doing it right) take that position.
As for the notion that "the best prospects are those who have been in network marketing"
1. None of the hundreds I have recruited were experienced in network marketing
2. As far as I know, this is predominately true for my organization
In other words, we built a large organization with people with little or no network marketing experience. And, after reading some of the posts, here, I'm thinking that's a good thing! The more experience someone has in network marketing:
1. The less coachable they are likely to be, in terms of following the systems we use, and
2. The more likely it is that they have "burned through" their warm market.
The latter is undoubtedly one of the reasons why many experienced networkers look to methods other than warm market–they don't have one. (Well, they do, but it's easier to talk to strangers than to talk to the people who watched you mess up in five other "deals".)
If you don't have a warm market, either because you've "burned through it" or you just don't know a lot of people, that's one thing. You have no choice but to talk to strangers. You'll get good quickly or you'll become a statistic. But if you do have a warm market and you choose not to approach them, that says something about (a) the way you've been trained, or (b) your belief in what you're doing. Yes, there are many ways to get information in front of people, and yes, it's your right to build your business the way you choose to, but why would anyone choose to NOT show their information to people they know?
We all know individuals we don't want in our business, or even as customers. They are disagreeable, complainers, or we just don't like them. Whatever. That's legitimate. Don't show them. But the majority of the people you know, I hope, don't fit that description. They might not have money to be a customer or they might not believe in vitamins if that's what you sell, and they might not be entrepreneurial. But show them anyway.
(a) they know people and can give referrals;
(b) those factors could change, over time; and
(c) you could be wrong in your assessment. (That's why we say, "don't pre-judge".)
When I begin working with someone and they tell me they don't want to make a list, I have a heart to heart with them and if they still feel that way, I'm done with them. I probably won't tell them that, but I'm certainly not going to invest a lot of time and energy in someone who doesn't believe in what they are doing. It's no different than someone who signs up in the business but doesn't want to buy your product/service. We all know that these people don't make it, don't we?
In the beginning, I don't expect people to have the level of belief they will have later on, but if they don't have enough belief to make a list, or enough trust in me and my ability to coach them to success, that tells me I'll probably have to push them, and I don't want to do that.
You do have the right to build your business your way, but so does your sponsor. And that's something I think we can all agree with.
Categories Network marketing/MLM, Prospecting & Recruiting by
I was visiting a network marketing forum last night and someone asked if anyone had a good "memory jogger". There ensued a lengthy and somewhat passionate discussion about the value of warm market recruiting. Frankly, I was surprised by what some folks said.
A good number of participants felt that warm market recruiting was not the way to go. In fact, some felt it was a bad idea. It was "old school," "too hard," and "unlikely to find leaders". They felt that online lead generation was the way to build the business today and they wouldn't approach their warm market.
Most of the participant agreed with what I believe: warm market has worked in this industry since the beginning, many fortunes have been made that way and continue to be made that way. Warm market is easier than trying to teach people how to generate leads online, let alone asking new distributors to recruit those leads. Warm market is a place everyone can start. Cold market is great but it should come later. And online lead generation can be excellent but it's not a sinecure and it's not for everyone.
I responded (below). One thing I didn't mention is that we start people in their warm market so that when they recruit someone in the cold market, they know what to do to help those people recruit in their warm market. This is important because it allows new people to recruit new people and teach them how to recruit and help new people.
By the way, if you would like one, here's a memory jogger I have used (I don't recall where I found it).
Here is my post on the subject:
–
"I was an attorney for twenty years and have been full time in my network marketing company for the last eight years. I have recruited hundreds of professionals, mostly from warm market, and built a six-figure residual income from scratch in just a few years.
We start everyone on our team with warm market, and if they're lucky, they never have to go into the cold market. (Professionals tend to know a lot of people). A memory jogger is an excellent tool. The yellow pages is also excellent. The white pages can also be used.
The cold market is harder (even when they contact you). In the warm market, they may not respect you in your new business (and that's why we use third-party) but they trust you. They'll probably look at what you have. Will they be any more likely to get started? No. Will they be any more likely to be a leader? No again. But neither will they be any less likely.
Why assume that because they are your uncle they wouldn't be interested or they wouldn't be very good. Is someone a poorer prospect because they know you? Doesn't that sound silly?
I understand the value of getting someone to raise their hand and express interest before you expose them. That's good and I do it, too. But that doesn't mean approaching someone who hasn't expressed interest isn't a viable method of operation. You could argue that it takes more work or it's a longer process or that it's finite compared to the cold market, which is infinite, and these are valid arguments. But they don't negate the value of a warm market.
I can't understand why anyone would choose to not share their business information with people they know. Would you tell them about your new shoe store or donut shop? Of course you would, even if they don't wear shoes or eat donuts. You'd do it because you were proud of your new business and because even if they aren't interested in anything you have to offer (product or opportunity), (a) they might know someone who is, and (b) their interest might change over time.
A lot of people tell me that had they known me when I was practicing law, they would not have approached me. They would either have been intimidated or they would have assumed my success as an attorney meant I would have no interest. Well, that would have been a mistake because I was interested. (I made a lot of money as an attorney but had no time.) I would have been on their warm market list but if they pre-judged me or believed "warm market doesn't work" they would have lost out on a very big, and very productive organization.
You too are on someone's warm market list. If they thought warm market doesn't work and didn't approach you. . . wouldn't that have been a mistake?
Warm market works and everyone can start there. And they should. If anyone doesn't agree, please send your warm market list to me."
Categories Network marketing/MLM, Prospecting & Recruiting by
Most people with any degree of ambition say they want "financial freedom". They want to have enough money to pay all their bills, buy the things they want, and live the way they want. And many people achieve that–through their jobs or through a business or investments.
Many people have financial freedom, but unless they are in network marketing, there is a very good chance they aren't able to truly enjoy their income. They have to work so hard to keep their income flowing so they can maintain their lifestyle, they don't have "time freedom."
Time freedom was my objective when I got started in network marketing. I earned a lot of money in my law practice and then in my publishing business, but I didn't have any free time. I saw network marketing as the best way to replace my linear income (trading time for dollars) with passive income and create the time freedom I was after. And that's exactly what happened.
Network marketing offers us the ability to develop passive income, and when there is enough of it, if you choose to, you can take the rest of your life off. When the money comes in without you having to work for it, you have financial freedom and you also have time freedom.
I've recently been working with an attorney in my organization who started her business for the same reasons I did. She wants to build a retirement income for herself (financial freedom) and she also wants to be able to spend time with her kids and her new grandson (time freedom). But she pointed out to me another benefit of network marketing. She called it "mind freedom".
She meant freedom from worry and stress. Freedom from all the little details of life that gnaw at you and wear you down but which are hardly noticed when money is out of the way. Mind freedom means more than financial freedom and time freedom, it means a better quality of life, and it's available for most people only through network marketing.
So the next time someone tells you they want "financial freedom" you might want to respond by saying, "is that all?"
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