Who needs your opportunity? Well, according to the latest statistics, a lot of people. Look at this startling visual depiction of unemployment figures. No, really, go look. It's an eye-opener.

But there's a difference between need and want. Yes, millions need an opportunity to become self-sufficient by starting their own business. Millions are out of work and will not (for the foreseeable future) replace their income in the job market. Millions of newly unemployed people need your business opportunity but none of them will sign up unless they want to and a lot of people don't want to be involved in network marketing.

There are many reasons and most of them won't make a lot of sense to you and me. It doesn't matter. The customer is always right and if they don't want to to sign up, they won't do it.

You should spend no time convincing them otherwise.

Don't look for people who need what you offer. Look for people who want the benefits your company offers and are ready to take action to get them.  Look for people who are looking for an opportunity like yours.

How do you find them? The same way you always did–by sorting through everyone else.

Some will, some won't, so what. . . the pool is bigger today than it was a year ago–sort faster, and don't settle for anyone who isn't 100% excited about the opportunity to change their life through network marketing.