Of course it is results we want, and over time, if someone isn't getting results, they need to make changes. But in the beginning, especially with people who have never been in any kind of business before (i.e., most people in network marketing), it's more important to get some activity going and build their confidence. If we focus on results from day one and those results aren't very good, they're apt to get discouraged and quit before they get good enough, or do it long enough, to get meaningful results. That doesn't mean "ignore" results, just not dwell on them.

But experienced folks should also focus on activity instead of results. Why? Because we are always seeking the next level and that means getting out of our comfort zone (because that's where success lies) and we are all human and subject to discouragement, no matter our level of experience. And, we can't control results, but we can control our activity.

In network marketing, most people say no (and that's a good thing–if most people said yes, there would be no opportunity). But why "focus" on the reality of nine out ten people turning you down? I'd rather "focus" on doing ten more exposures so I can find the next "yes".

In my law practice, most people who came to see me hired me. I'm sure you find the same thing. Network marketing is different.

David