To some extent, our world has lost trust. At a time when people have serious reservations about business, when they are shaken by the misuse of people’s trust and poor ethics in business and government, we tend to go back to the basics. That’s what network marketing is all about. The microcosmic essence of network marketing is trust, built one person at a time; once you have established trust, then the geometric progression takes over.

—Nido Qubein, president High Point University, North Carolina